Sales Perception Management
A Revolutionary New Way to Influence Customers and Achieve Greater Sales
Strong brands are an immensely powerful force in the minds of customers.
In the process of selling, there is one core skill that is absolutely vital: how to manage customer perceptions. This is at the very heart of the sales process.
It drives everything!
But to do so, requires a highly effective communication style and the ability to read and lead the motivations of different customer groups.
The Sales Perception Management program is a course with a difference. It uses new techniques to focus on the most important factor in the sales process: Perception Management.
The Purpose of this Program
- To outline the power and dynamics of sales perception management
- To enable participants to manage customer perceptions at every step of the sales process
- To master verbal and non-verbal perception management techniques
- To assist participants to develop ‘influencing skills’ in order to sell more effectively
Program Objectives
By the end of the program, participants will know how to:
- Manage the thinking patterns of customers
- Confidently apply key perception management techniques to the sales process
- Up-sell and cross-sell using perception management principles
- Use targeted verbal and non-verbal communication messages
- Identify buying signals and respond to them appropriately
- Manage customer emotions and motivations
- Neutralise negative perceptions
- More effectively manage the decision making process
- Overcome objections using perception management techniques
Program Duration
Two days.
What Makes this Program Different?
The concept of formally using perception management principles is unique to the sales process. The entire program is based on new and revolutionary concepts.
Who Should Attend?
Any person who needs to sell a concept, product or service.
I am interested in running this program for a group of people within my organisation. Please send me more information.
“This program is a real eye-opener. Managing perceptions is the key to attaining greater sales.”